🎨 The Most Searched Paint Colors in August 2025: What's Hot Right Now

🎨 The Most Searched Paint Colors in August 2025: What's Hot Right Now

Paint is one of the easiest (and most affordable) ways to transform your space—and if you're looking to stay on trend, August 2025 is brimming with color inspiration. From rich, nature-inspired tones to bold jewel hues and soft culinary colors, this month’s most-searched paint colors reflect a desire for warmth, depth, and timeless expression.

Let’s break down the standout paint colors lighting up search engines and Pinterest boards this month.


Photo credit: Benjamin Moore

1. 🍫 Warm Browns & Earthy Neutrals: The New Foundation

Say goodbye to sterile whites and cool grays. This season, homeowners and designers alike are reaching for warm, grounding neutrals that offer a sense of comfort and understated elegance.

Design Tip: Pair these tones with natural textures like wood, linen, or rattan for a refined earthy palette.


Photo credit: Sherwin Williams

2. 🌊 Ocean-Inspired Blues & Greens: Calm, Yet Colorful

From spa-like bedrooms to soothing kitchens, blue-green hybrids are dominating paint searches. These shades feel like a breath of fresh air—relaxing, yet distinct.

Why We Love It: These tones evoke peace and balance without feeling cold or clinical.

Photo credit: Behr

3. đź’Ž Jewel Tones & Bold Statements: Color with Confidence

While neutrals remain popular, bold colors are gaining traction—especially in statement spaces like powder rooms, offices, and dining rooms.

  • Rumors (Behr) – A deep ruby red that demands attention and adds undeniable glamour.

Style Note: Bold colors shine brightest with matte finishes and minimal distractions—let the hue speak for itself.

Photo credit: Sherwin Williams 

4. đź–¤ Rich Neutrals & Nuanced Blacks: Sophistication, Amplified

For those craving a sleek and dramatic aesthetic, dark neutrals are surging in popularity. These colors create instant ambiance and visual weight.

Pro Move: Use dark tones in small rooms or accent walls to create an intimate, cocoon-like effect.


5. 🥑 Food-Inspired Palettes: Delicious by Design

Designers are taking cues from the kitchen, with paint colors inspired by the most inviting foods. Think of these as flavorful neutrals—subtle yet full of personality.

  • Butter Yellow

  • Pistachio Green

  • Tomato Red

  • Berry Tones

  • Plum Purple

  • Chocolate Brown

Fun Fact: These shades not only warm up a room—they can even enhance appetite and mood.


6. đź’° Paint Colors That Increase Home Value

Yes, your color choices can impact resale value. According to recent data:

  • Dark Olive Green kitchens: Increase value by $1,597

  • Navy Blue bedrooms: Boosts value by $1,815

  • Charcoal Gray living rooms: Adds up to $2,593

Avoid overly bright or dated colors like fire-engine red or daisy yellow—they can actually reduce a home’s value by over $4,000.

Real Estate Tip: Stick to moody, intentional colors with broad appeal if you’re planning to sell.


7. 🔮 What’s Coming in 2026?

Looking ahead, 2026 is forecasted to bring:

  • Frosted Pastels

  • Unexpected Violets

  • Refined Earth Tones

  • Playful Greens

  • Rich Reds

These upcoming shades show that bold and personal color choices are here to stay—blending confidence with coziness.

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