Should We Bring This Color Back? Would You Want to See It on Another Piece of Furniture?  Behr’s Color of the Year 2025, "Rumors," 

Each year, a new “Color of the Year” is announced with a mix of buzz and skepticism. Is it just a trend? A marketing move? Or does it genuinely capture the spirit of the moment?

Behr’s Color of the Year 2025, "Rumors," might just be all three.

At first glance, Rumors is a deep, striking red—a bold choice in a world that's spent years wrapped in soft neutrals and muted greens. But look a little closer, and it's clear this color isn’t just a throwback; it’s a reinvention. This red has roots. It hints at vintage lipstick, velvet theater curtains, and the kinds of painted dining rooms we remember from decades past. It’s nostalgic, but it's not stuck in the past.

What makes Rumors stand out is how it quietly aligns with two rising design movements: soft luxury and the unexpected red theory.

• Soft luxury is all about subtle richness—textures like velvet, suede, and brushed metals, paired with colors that feel indulgent but not flashy. Rumors delivers that. It can feel moody, cozy, or sophisticated, depending on the setting.

• Then there’s the unexpected red theory—a viral design idea that suggests any space can be elevated by one surprising pop of red. Rumors fits the bill. It’s not a fire-engine red screaming for attention. It’s deeper, more refined, and layered. Use it on a side chair, a bookshelf, or even a painted ceiling, and suddenly the whole room feels curated.

So, the question is: Should we bring this color back?